At the same time, they must achieve a balance between ensuring that staff are achieving at a very high success rate, whilst also avoiding burnout which will simply lead to demotivation and ultimately high turnover with a loss of the very talent on which they are dependent.



Fast-growth companies need to be able to identify which objectives are no longer fit for purpose and make them redundant, replacing them with objectives that are more relevant to the new strategic direction. In order to do so, and keep employees aligned with the new organization’s strategy, companies need to have a mechanism in place that will harmonize employee objectives with the organizations.